The signs on the upper storey of one of these buildings in Blackpool read Blueberries which I believe is a menswear store. I don't know if they were the original occupants in the same way that Burton's the Tailors adopted the deco style for may of their buildings.
The surface is completed in a cream faience or terra cotta finish with a bright blue design just below the roofline.
In a similar manner to the Ahlwyn flats in South Yarra, the central decorated sections stand out from the red bricks of the rest of the structure.
The shops are obviously a pair but with a with differences.
For instance, the near building has inset columns on the corners with simple deco capitals sitting up against the blue Blackpool sky. Even the seagull seems to be admiring their charm.